About the author

Nathan Issacs UserTesting author

Nathan Isaacs

Nathan is Principal Content Marketing Manager at UserTesting. When he's not producing UserTesting's Insights Unlocked podcast, editing videos and writing human-centered content, you can find him making beer, riding outdoors or on Zwift, and fixing up his 115-year old Craftsman home and 48-year old sailboat.

All works by Nathan Isaacs

Learn how to measure campaign impact over time, track performance beyond KPIs, and uncover long-term marketing ROI with smarter testing and insights.

Blog

Your campaign didn’t end at launch—here’s how to measure its real impact

Your campaign didn’t fail—you just stopped measuring too soon. Marketers love a clean ending...
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Ranjitha Kumar shares how to use AI intentionally, avoid “AI fairy dust,” and balance automation with human insight in this Bloomberg interview.

Blog

Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

In a recent Bloomberg Intelligence interview, UserTesting’s Chief Scientist, Ranjitha Kumar, shared a grounded...
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Explore marketing AI ROI, shifting budgets for 2026, and why proving impact is harder than ever—and what marketers must do next.

Blog

Marketing AI ROI is rising—but clarity is not

Marketers aren’t short on budget—they’re short on certainty. That’s the uncomfortable truth lurking beneath...
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Learn how to make defensible design decisions with AI. Boost confidence, balance speed, and keep human insight at the center of product design.

Blog

AI design decision making: how to build confidence under pressure

Design teams are moving faster than ever—yet many leaders feel less certain about the...
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How to test AI features effectively. Learn smarter AI usability testing strategies to measure trust, emotion, and real user experience.

Blog

How to test AI features: rethinking AI usability testing for conversational experiences

AI features are showing up in products at breakneck speed—but most teams are still...
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New survey reveals how Americans feel about Social Security cuts, trust in government, and how uncertainty is reshaping retirement planning.

Blog

“It feels like an emergency”: How Americans are reacting to the future of Social Security

The Social Security trust funds are projected to run out around 2033, triggering automatic...
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UserTesting for Figma embeds customer insights directly into design workflows, helping teams validate ideas faster and with confidence.

Blog

Bring customer insights directly into Figma

Design teams move fast—but validation often slows them down. Switching tools, writing test plans...
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AI is everywhere in retail—but shoppers aren’t convinced. See what consumers actually want from AI and where retailers are missing the mark.

Blog

What shoppers really want from AI in retail (and where brands are missing the mark)

AI is everywhere in retail right now, from chatbots and recommendations to personalized offers...
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Discover the most common questions about UserTesting’s QXscore™ and how it helps teams measure, benchmark, and improve digital customer experiences.

Blog

The most common questions people ask about UserTesting’s QXscore™

Executives want clarity. Teams want direction. Customers want better experiences. QXscore™ brings all three...
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