All works by Nathan Isaacs

At Crafted Seattle, leaders explored why human understanding—not AI alone—will determine who builds the products people actually want.

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The most valuable skill in the age of AI isn't what you think

The race to build faster may be obscuring a more important question: Are we...
Learn how AI-powered UX research and continuous discovery help teams move faster without losing customer insight or design confidence.

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The hidden risk of moving too fast with AI in product design

The most dangerous assumption in product design right now is that faster automatically means...
Discover how AI-powered user research and Figma integration help teams embed customer insights into design workflows and make faster decisions.

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Why the smartest design teams are embedding user research

The fastest way to kill a good design idea is to wait too long...
Learn how to measure campaign impact over time, track performance beyond KPIs, and uncover long-term marketing ROI with smarter testing and insights.

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Your campaign didn’t end at launch—here’s how to measure its real impact

Your campaign didn’t fail—you just stopped measuring too soon. Marketers love a clean ending...
Ranjitha Kumar shares how to use AI intentionally, avoid “AI fairy dust,” and balance automation with human insight in this Bloomberg interview.

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Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

In a recent Bloomberg Intelligence interview, UserTesting’s Chief Scientist, Ranjitha Kumar, shared a grounded...
Explore marketing AI ROI, shifting budgets for 2026, and why proving impact is harder than ever—and what marketers must do next.

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Marketing AI ROI is rising—but clarity is not

Marketers aren’t short on budget—they’re short on certainty. That’s the uncomfortable truth lurking beneath...
Learn how to make defensible design decisions with AI. Boost confidence, balance speed, and keep human insight at the center of product design.

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AI design decision making: how to build confidence under pressure

Design teams are moving faster than ever—yet many leaders feel less certain about the...
How to test AI features effectively. Learn smarter AI usability testing strategies to measure trust, emotion, and real user experience.

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How to test AI features: rethinking AI usability testing for conversational experiences

AI features are showing up in products at breakneck speed—but most teams are still...
New survey reveals how Americans feel about Social Security cuts, trust in government, and how uncertainty is reshaping retirement planning.

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“It feels like an emergency”: How Americans are reacting to the future of Social Security

The Social Security trust funds are projected to run out around 2033, triggering automatic...