All works by Nathan Isaacs

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Blog

How to use affinity mapping for user research

When it comes to categorizing information, nothing is obvious. The way you perceive one...
Learn what UX design means to 15 industry experts and how user feedback plays an important role in designing better user experiences.

Blog

What is UX design? 15 user experience design experts weigh in

Editor's note: this post was originally published in May 2024 What is UX design...
Learn why traditional product metrics miss critical parts of the AI experience—and how to measure trust, control, understanding, outcomes, and affinity.

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Beyond accuracy: how to evaluate the full AI experience

Imagine asking an AI assistant to find the best dishwasher for your kitchen. It...
See how Crafted London explored why human insight, customer evidence and conviction matter even more as AI makes building products faster.

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When AI can build anything, knowing what to build matters more

“When AI can build anything, knowing what to build is everything.” That line appeared...
UserTesting and User Interviews are named Leaders in G2's Fall 2026 User Research Grid Report. See what sets them apart from the competition.

Blog

UserTesting and User Interviews named leaders in G2's Fall 2026 user research report

Choosing the right user research platform can feel overwhelming, especially with dozens of tools...
Transforming your design team with AI takes more than new tools. Learn why mindset, human judgment, testing, and culture are the keys to AI adoption.

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Want designers to embrace AI? Stop focusing on the tools

The fastest way to stall an AI transformation may be to give everyone more...
Learn what the EU AI Act means for AI compliance, transparency, customer trust, and designing AI experiences that people can understand.

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How to build customer trust under the EU AI Act

Europe has decided that artificial intelligence should no longer be allowed to hide in...
Explore UserTesting’s AI resources for UX research, product design and development, and learn how human insight helps teams build better AI experiences.

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AI made teams faster. Human insight makes the work better.

Teresa Torres, author of Continuous Discovery Habits , points out that for most of...
Explore how AI-powered product research helps teams accelerate user testing, analyze customer feedback, and make faster, evidence-based decisions.

Blog

AI-powered product research: Why the fastest builders need to become the fastest learners

Building products has become remarkably fast. Learning whether you’re building the right ones hasn’t...