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A comprehensive guide to in-depth interviews (IDIs)

You might have user data. But do you fully understand the why behind the...

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An essential guide to research operations

Introduction Is your user research department wasting time on repetitive tasks? Perhaps your approach...
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What is a click test and why should it be part of your UX toolkit?

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product...
Woman holding credit cart looking at laptop

Blog

11 interesting approaches to guest checkout design

While it was once common practice to ask customers to register before moving into...
Two women in an office reviewing a document

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11 pleasing examples of ecommerce product copy

Good copywriting on product pages can be taken for granted or overlooked. But when...
3 coworkers huddled around a desk pointing to a tablet

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What is guerrilla testing and how do you use it?

What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
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What’s the difference between formative and summative usability testing?

Usability tests are used to discover the effectiveness of a design and evaluate the...
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Demystifying UX statistics: What is p and what does p < 0.05 mean?

We spend a lot of our time analyzing the data, identifying insights, and making...
Two women discuss over a tablet.

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What are confidence intervals and why do we need them?

Why do we need confidence intervals? When we run usability studies we are typically...