Years ago, connected devices were more of a novelty than a necessity. Today, it’s hard to find a space—public or private—that doesn’t have some form of connected devices or internet of things (IoT) technology present.
Gartner projects that by 2025, the number of IoT devices will exceed 30.9 billion, worldwide and according to McKinsey, IoT has the potential to generate between $4 to $11 trillion in economic value by the same year.
It’s not just consumers enjoying the conveniences of IoT; businesses are benefiting as well. According to an Aruba Research report, 83% of businesses that have built a connected device or experience, or relied on IoT technology, have reported a significant increase in business efficiency.
With such heavy adoption from both businesses and consumers and the growth of the industry, it’s safe to say that IoT is not only here to stay, but will increasingly be part of the everyday lives of consumers and businesses alike.
Leverage a UserTesting template to understand your customers’ experiences with IoT
To many, getting feedback from potential customers sounds like a lot of work. Something that’s expensive. Time-consuming. Reserved for bigger initiatives than social. However, it doesn’t have to be any of those things.
At UserTesting, we understand the importance of needing to understand how new technologies, trends, and market conditions impact customer behaviors. And IoT experiences are no different. That’s why we’ve developed test plan templates that focus on IoT and connected device experiences that enable you to collect fast, opt-in feedback in the form of video recordings.
Our pre-built test templates for IoT and connected devices are designed by research experts and can be customized to fit your exact testing requirements. As part of this launch, we have templates that help you:
- Learn how consumers use connected devices in their daily lives
- Understand evolving consumer needs and expectations for connected devices
- Rapidly innovate connected devices
- Optimize digital touchpoints
- Troubleshoot voice interaction pain points
Insights that drive innovation
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