UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

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Accelerating edtech: supporting learners in a remote world

Edtech is booming by all accounts, whether it's measured by the more than $10...

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Empathy map: a guide for better digital experiences

Digital experiences are increasingly becoming the norm—especially now, in the midst of a global...

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How the UserTesting Contributor Network ensures high-quality feedback

Delivering world-class customer experiences requires you to know your customers and their needs so...

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Celebrating International Women’s Day with UserTesting’s female board members

It’s hardly a matter of surprise that women—especially women of color—are underrepresented in tech...
Person using a remote control to navigate video-on-demand (VOD) services on a large television screen displaying various streaming options.

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Why OTT platform testing matters and how you can do it

People love content. Especially video content. From sports to news, original series to animated...

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3 ways startups can improve speed to market

Whether you’re an emerging startup, or an established business developing a new product, speed...

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8 questions answered about the revamped UserTesting University

It’s abundantly clear that customer experience is the new, defining metric for businesses that...

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The importance of Black History Month in corporate culture

Every year on February 1st, corporations, classrooms, sports organizations, libraries, and other facets of...

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How to enhance A/B test results with qualitative data

Some of the most successful companies in the world embrace an experimentation culture—where new...