UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

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    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

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    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Customer experience metrics: a brief guide on how to measure CX

Forrester’s CX Index found that 72% of companies say improving customer experience is a...

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What UserZoom’s product journey means for modern UX research

UserZoom’s focus is to become a truly modern UX research platform for organizations, where...

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UI vs. UX: What’s the difference between user interface and user experience?

At the most basic level, the user interface (UI) is the series of screens...

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UserTesting life: Join the club!

We're thrilled to announce that we're officially certified as a Great Place to Work...

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Biometrics and customer experience (CX)

Creating great customer experiences in today’s world of multiple touchpoints and heightened customer expectations...

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How the Starbucks app keeps customers coming back for another cup

In honor of National Coffee Day, we wanted to take a look at what...

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The top UX certification programs for design professionals

If you’re considering a career as a UX professional—or building on your existing skills—you...

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7 tips for smoother remote moderated usability studies

Today’s article is a guest post from Devin Harold, UX Research Manager at Verizon...

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Regional healthcare system diagnoses digital pain points

A study released by the Pew Internet & American Life Project shows that 80%...