UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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How to get feedback over time with diary studies

Diary studies are a form of longitudinal research (research that takes place over a...

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Eight succinct examples of beautifully concise product copy

A few months ago, we published our top ecommerce trends of 2018, which featured...

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What is customer empathy? 9 industry experts weigh in

The Age of the Customer has arrived and embedded itself across every industry. Customer...

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IDEO's human centered design process: How to make things people love

IDEO is one of the world's most innovative and award-winning design firms. They’re like...

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UserTesting success story: how Kiva uses human insights to help alleviate poverty around the world

UserTesting recently awarded Kiva, an international nonprofit, founded in 2005 and based in San...

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6 business benefits of scaling customer research

Today’s post is an excerpt from our eBook, 3 Steps to scaling customer research—and...

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UserTesting success story: B2B software reviews company relies on human insights to power innovation

A leading B2B software reviews company empowers businesses by highlighting the Voice of the...

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UserTesting Community: how we give back to our communities throughout the year

It’s Giving Tuesday, and as we head into the holiday season, it’s a good...
two men pointing at a laptop

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Great UX leaders know their own UX data using scorecards

Over the years, I’ve worked in a lot of UX research settings, observing a...