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Afraid no one will take your industry survey?

Steven Carr  |  December 12, 2019

While this post is certainly a shameless plug for you to take our 2020 Customer Experience Industry Survey, let’s have fun with it.

Remember the first time you decided to throw a party? You did everything right—from building a bangin’ playlist to putting out the best snacks to stocking the fridge with beer and soda. But despite all of your best efforts, in the back of your mind, you still wonder: is anyone going to show up?

You’re a cool guy or gal, and you feel confident, but things come up. People get busy. The weather is unpredictable. Well, these concerns are universal and not necessarily unique to throwing parties.

If collecting survey responses was like hosting a party

There’s a lot that goes into building out a robust industry survey focused on bringing a community together to build benchmarks and lessons for all of us to reflect on—much like hosting a party. While this post is certainly a shameless plug for you to take our 2020 Customer Experience Industry Survey, let’s have fun with it.

Coming up with a theme

Like some of the best parties, your survey needs a clear theme that helps to uncover key insights that will be valuable to your audience. In our case, we’re continuing with our theme of the longest-running survey of the experience industry, and that your responses to shape the future of the CX.

Here are just a few things we’d like to learn from you:

  • How does customer research impact your organization? 
  • How do you use human insights to make better product and experience decisions? 
  • Who is empowered to gather customer feedback in your organization?

Building the guest list

What’s a party without guests? Building a guest list can be tricky, you want to make sure everyone will have a good time, engage with one other, and encourage the spirit of your theme. It’s more easily said than done.

That’s why we’re calling marketers, product teams, designers, researchers, executives, and all creators and influencers of experiences to take our Customer Experience Industry Survey. We know that all of these roles have unique contributions that shape the experience for your customers at your business.

Are goodie bags cool anymore?

Beyond Frozen-themed parties for children, giveaways might not be a huge hit at your house party. However, in exchange for about 10 minutes of your time filling out our survey, you’ll be entered to win a pair of Apple AirPods Pro headphones!

CX Industry Survey

Not taking our survey is a #partyfoul

Once the results are in, we’ll release a report on the state of the industry, and you’ll be among the first to receive it. We take your responses very seriously, and look forward to seeing the themes that emerge!

No need to be fashionably late, take our 2020 Customer Experience Survey today and automatically be entered to win a pair of Apple AirPods Pro!

About the author:

Steven is a Content Strategist at UserTesting. When he’s not inserting oxford commas where they belong, you can find him shooting pool at a local dive or laughing at his own jokes.