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Four psychology principles every UX designer should know

You don't need to be a psychologist to conduct user research, but understanding the...

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A UX introduction to instructional design (ID)

Under the broad umbrella of human-centered design, user experience design (UXD) and instruction design...

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Leading vs. lagging indicators: What’s the difference?

To understand the present, we must know the past. To create the future, we...

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What is patient experience?

While it’s not hard to imagine what patient experience means, keeping the focus on...
What are customer exposure hours?

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What are customer exposure hours?

​Customer exposure hours are the number of hours a team spends observing customers interacting...

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What is digital transformation and why it matters

In 2011, Capgemini and MIT defined digital transformation as the use of technology to...
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How to write a UX research report and present your findings

Writing a UX research report can feel like studying for an exam. You know...
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What user researchers need to know about accessibility

As a UX researcher, you are intimately familiar with identifying and solving problems. However...

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What’s the difference between UX research and market research?

It's tempting to rely on existing market research rather than new user research to...