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Two women discuss over a tablet.

Blog

What are confidence intervals and why do we need them?

Why do we need confidence intervals? When we run usability studies we are typically...

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What metrics and KPIs do the experts use to measure UX effectiveness?

What’s the difference between UX metrics and KPIs? UX metrics are a set of...
Family of three sitting together while looking at a tablet

Blog

How to create and measure digital accessibility

So, you’ve been asked to make your designs and software accessible. You know what...
Photo of a person sitting on a couch pointing television remote

Blog

How media and entertainment pros mitigate risk

Throughout the last two decades, few business sectors have changed as dramatically as media...

Blog

Why your organization needs a Chief Empathy Officer

In today’s data-driven world, organizations have more insight than ever—but you can’t rely solely...
Smiling woman celebrating with raised fist with smiling colleagues in the background

Blog

How to secure your human insight budget

Even when you’re fully on board with human insight and bought into the idea...

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How to build empathy and connect with customers through microcopy

When we think about great customer experience, it’s easy to get caught up with...
Red toy car on a desk with a person out of focus in background

Blog

Why the traditional automotive buying experience is running on fumes

​ Across every industry, user experience emerges as a focal point of business strategy...
Smiling professionals sitting with laptops at a conference room table

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How to speed up your UX research

Get actionable insights faster User feedback is essential for building great user experiences. It...