UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

two people infront of an ipad

Blog

Best practices for optimizing digital healthcare experiences

The healthcare industry has undergone a digital transformation. Patients rely on digital platforms more...

Blog

Testing your patient portal UX

Patient portals have become crucial in the healthcare industry and patient experience. They allow...

Blog

Mastering the UX design process

Without a user experience design process, organizations can spend a significant amount of time...

Blog

Why digital experience matters in travel and hospitality

The travel and hospitality industry has undergone a monumental digital transformation over the past...

Blog

Best practices for great mobile app UX

In 2021, Americans spent four hours a day on their phones. Today, it's over...

Blog

UX and UI design for mobile app: Enhancing user experience and user interface

To improve the appearance of your mobile app and align it with what your...

Blog

Why designers should speak the language of business

Do you know how your design contributions and inputs bring money to your company...
Team sitting at conference table in office reviewing conversion rates

Blog

Demystifying Statistics: Why and how we adjust the p-value for number of tests run

In the previous post in the Demystifying Statistics series we discussed what statistical significance...

Blog

Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...