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How usability testing works
What is usability testing? If you've ever spoken to your users about how they...
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How to use affinity mapping for user research
When it comes to categorizing information, nothing is obvious. The way you perceive one...
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How a product designer at USA TODAY leverages unexpected user feedback
UX Unfiltered is our series where we hear from UX, CX, design, and research...
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The outlook for Black Friday 2022: a UserTesting survey shows surprises
With inflation, other economic challenges, lingering post-pandemic anxiety, and an earlier start to holiday...
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Why your organization should leverage social commerce
More and more eCommerce brands are starting to sell their products on social media...
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Sustainability templates for usability testing
With increasing global demand for sustainable products and processes, organizations are eager to...
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User testing vs. user research
User feedback is the key to making any business successful—whether you’re launching an app...
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What is an affinity diagram and how do you use it?
When it comes to categorizing information, nothing is obvious. How you perceive one bit...
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5 rules for creating a good research hypothesis
A hypothesis is a proposed explanation made on the basis of limited evidence. It...
