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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

12 UX tips for online sales and promotions

From the run-up to Black Friday, all the way through to the Christmas shopping...
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Hook smart: seven UX lessons on reader retention for news websites

Publishers in general, and news websites in particular, have been facing a serious challenge...
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Top tips for optimizing your site search UX

When implemented effectively, site search provides a fast and easy way for customers to...
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Top ecommerce UX tips for the holiday shopping season

November and December are the two busiest months of the year for the majority...
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Family of three sitting together while looking at a tablet

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16 tools and resources for improving online accessibility

So, you’ve decided that you want to improve the accessibility of your website. Or...
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Scaling customer empathy at Trivago

By enabling stakeholders to connect with customers weekly, Trivago’s research team supports continuous discovery...
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Seven tips for creating better digital experiences for older users

The population is shifting and the number of people in the over-60 age bracket...
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Woman sitting at desk looking at mobile phone

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The UX of IoT: Why compatibility is essential to user experience

Internet-connected devices that aren’t computers have existed since the early 1980s, when a Pennsylvania...
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The trouble with mega drop-down menus and what you can do differently

Look at this… Let’s say you’re looking to buy a Samsung watch from EE...
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