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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Group of young adults sitting on steps outside in front of a building

Blog

How to design the same product for two different personas

There are many products that appeal to multiple ages, genders, and backgrounds, but what...
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How to deal with limited budgets for user research recruitment and tools

Although we strive to work in an environment where user research is a part...
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Woman sitting at desk with laptop and phone holding a coffee mug

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How to build a UX portfolio

UX Portfolios: the new bane of any UX designer’s life. A showcase of not...
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How online banks can improve their user experience

A focus on innovation, in terms of the user experience, has helped new banks...
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How much should I pay UX test participants?

Once you’ve successfully overcome the initial challenges of test participant recruitment, including what recruitment...
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How automotive websites can improve their user experience

While the vast majority of people still buy their cars and motorbikes offline, digital...
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a ruler

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Great UX leaders measure experience consistently and quantitatively

Think of monitoring your UX research project the way people monitor their health. We...
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Five ways to make your research data watertight

Here’s the scenario: you’re about to head into the boardroom to present your UX...
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Person waving hello to someone on a zoom call

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Five UX tests marketers need to try right now

UX testing may not be the first thing that comes to mind when you...
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