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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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Fueling evidence-based decision making at British Gas

British Gas maximizes resources and impact by leveraging UserZoom to test at the pace...
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Flixbus: How they boosted mobile app install rates across the globe

How UserZoom enabled Flixbus The question for this UserZoom study was: Which app icon...
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Bupa plans ahead using quantitative and qualitative data

Bupa offers personal and company-financed health insurance and medical subscription products, runs hospitals, and...
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Bio-Tech uses insight to deliver a better global website experience

Successful CEM can provide companies with powerful data needed to improve customer loyalty, strengthen...
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Photo of a woman wearing glasses drinking coffee sitting at desk with laptop

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How E.ON accelerated UX testing to perfect its Black Friday promotions

Campaign message testing Using the UserZoom platform, E.ON was able to test its promotions...
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Photo of a woman wearing glasses drinking coffee sitting at desk with laptop

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Too much information architecture: how big should your website be?

Hopefully by now you’ve discovered some of our articles about Information Architecture (IA)—the process...
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How to test voice UI with UserTesting

The recent proliferation of voice user interfaces (voice UI) in human computer interaction has...
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research ops

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How to maximize the use of UX research repositories in your organization

User research repositories are all the rage these days. From a cursory glance, this...
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Guide to gestalt grouping principles in UX design

This article is a shortcut to learning Gestalt basics and a reminder that there...
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