UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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What are micro conversions and why should you be tracking them?

Let’s take a look at micro conversions – smaller user actions that you can...
Image of woman bent over her laptop working

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What are internal evaluations and are they useful for product validation?

Working in a UX agency means that sometimes you’ll get limited budget for an...

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12 UX tips for online sales and promotions

From the run-up to Black Friday, all the way through to the Christmas shopping...

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Hook smart: seven UX lessons on reader retention for news websites

Publishers in general, and news websites in particular, have been facing a serious challenge...

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Top tips for optimizing your site search UX

When implemented effectively, site search provides a fast and easy way for customers to...

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Top ecommerce UX tips for the holiday shopping season

November and December are the two busiest months of the year for the majority...
Family of three sitting together while looking at a tablet

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16 tools and resources for improving online accessibility

So, you’ve decided that you want to improve the accessibility of your website. Or...

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Scaling customer empathy at Trivago

By enabling stakeholders to connect with customers weekly, Trivago’s research team supports continuous discovery...

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Seven tips for creating better digital experiences for older users

The population is shifting and the number of people in the over-60 age bracket...