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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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Card sorting: User feedback for designing customer-first information architecture

There’s something satisfying about the term card sorting. Something only those with a penchant...
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Creating effective video highlight reels

A critical part of turning customer feedback into action is how insights are communicated...
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Accelerate decision-making with a rapid research framework

​Good research takes intention, planning, clear goals, and proper methods. There will always be...
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UserZoom announces IntelliZoom – a new panel service offering

UserZoom, the leading user experience (UX) research and usability testing software as a service...
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Predicting user behavior in six simple steps

Back in the early 2000s, Netflix’s founders met with the CEO of Blockbuster Video...
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Learning UX design: Where to start?

The UX industry is booming right now. Talented designers are in high demand but...
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Effective UX research for wearable devices

Wearable devices are more popular than ever. According to Statista, 29% of people in...
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A UX workflow that works: How to design successful products

Building world-class products starts with good design habits, and having a consistent UX workflow...
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What does a UX Researcher do all day?

The purpose of this "day-in-the-life" is to give transparency to the mythical beast of...
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