UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

Seven ways to visual research for deeper understanding

Visualizing data plays a huge role in how we record, collect, analyze and store...

Blog

A simple template for writing usability tasks

Crafting tasks and scenarios for a usability study is a balancing act. In order...

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How to overcome recruitment challenges

Ask the nearest researcher about their most persistent pain points in usability testing, and...

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9 tips for automating your usability testing process

Usability testing is a fundamentally human process. But it can be greatly enhanced by...

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What is the Jobs-to-be-Done framework?

In design and technology, it's easy to get captivated by new ideas. However, focusing...

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What's the difference between a UX researcher and a UX designer?

For those outside of the UX world, once common question that emerges is: What's...
4 people in an office setting gathered around a laptop

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Designing UX for nonprofits: what do the experts say?

Good user experience (UX) practices have a natural home in the nonprofit space. After...

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Should UX professionals get a PhD?

There are a lot of opportunities for UX professionals to learn more about the...
3 generations of people using a mobile phone

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How different age demographics search the internet

Search is how people find information, with 3.5 billion+ searches occurring daily on Google...