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UX and Product Management are a perfect match
What makes a successful working relationship between two team members? Having empathy for each...
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How to prepare a framework for a remote usability test
Frameworks are support systems for your tests. A good one structures all the information...
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How to ask the right questions in the right way: Insights from 5 senior UX leaders
If you’re conducting user research, you need to learn how to ask the right...
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What is voice of customer (VOC)?
The well-known slogan, “the customer is always right,” has echoed through organizations since the...
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How to write user stories in product development with examples
A user story is a short, simple description of a feature told from the...
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What are mental models and how do they help UX design?
What is a mental model and how does it relate to user experience? It's...
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6 user research and UX design trends for 2023
The world of UX and UI moves fast. Innovation is the name of the...
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5 fun UX games to increase your user knowledge
Researchers and designers need to tell a holistic user story, based on real individuals...
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How to create personas using Google Analytics
Personas are a powerful way for marketing and product teams to humanize their craft...
