UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

Craigslist: Success without design

Craig Newmark moved to San Francisco at the height of the internet boom in...

Blog

A brief guide to Minimum Viable Product (MVP) in UX

If you're new to the world of UX and product design, you may be...

Blog

31 expert opinions on the importance of UX in marketing

The phrase "user experience" is most often thought of in terms of product. It...
Man sitting at his desk with headphones on, smiling at his computer monitor

Blog

How to run a true intent study

What is a true intent study? A true intent study is a type of...

Blog

A comprehensive guide to in-depth interviews (IDIs)

You might have user data. But do you fully understand the why behind the...

Blog

An essential guide to research operations

Introduction Is your user research department wasting time on repetitive tasks? Perhaps your approach...
Person on a phone call looking at his laptop

Blog

What is a click test and why should it be part of your UX toolkit?

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product...
Woman holding credit cart looking at laptop

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11 interesting approaches to guest checkout design

While it was once common practice to ask customers to register before moving into...
Two women in an office reviewing a document

Blog

11 pleasing examples of ecommerce product copy

Good copywriting on product pages can be taken for granted or overlooked. But when...