Blog
What is guerrilla testing and how do you use it?
What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
Blog
What’s the difference between formative and summative usability testing?
Usability tests are used to discover the effectiveness of a design and evaluate the...
Blog
Demystifying UX statistics: What is p and what does p < 0.05 mean?
We spend a lot of our time analyzing the data, identifying insights, and making...
Blog
What are confidence intervals and why do we need them?
Why do we need confidence intervals? When we run usability studies we are typically...
Blog
What metrics and KPIs do the experts use to measure UX effectiveness?
What’s the difference between UX metrics and KPIs? UX metrics are a set of...
Blog
How to create and measure digital accessibility
So, you’ve been asked to make your designs and software accessible. You know what...
Blog
How media and entertainment pros mitigate risk
Throughout the last two decades, few business sectors have changed as dramatically as media...
Blog
Why your organization needs a Chief Empathy Officer
In today’s data-driven world, organizations have more insight than ever—but you can’t rely solely...
Blog
How to secure your human insight budget
Even when you’re fully on board with human insight and bought into the idea...
