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User testing vs. user research
User feedback is the key to making any business successful—whether you’re launching an app...
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What is an affinity diagram and how do you use it?
When it comes to categorizing information, nothing is obvious. How you perceive one bit...
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5 rules for creating a good research hypothesis
A hypothesis is a proposed explanation made on the basis of limited evidence. It...
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UX best practices for GDPR compliance
When the European Union’s General Data Protection Regulation, or GDPR, went into effect on...
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Stay connected to your customers with templates for IoT
Years ago, connected devices were more of a novelty than a necessity. Today, it’s...
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IDEO's human centered design process
IDEO is one of the most innovative and award-winning design firms in the world...
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Is usability testing functional or non-functional?
Usability testing is a method of non-functional testing that examines how well the product...
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How to choose the right participants for your UX research
One of the most important factors that contribute to a successful user research study...
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How to design with privacy in mind
While privacy UX ensures your consent permission experience is positive for your user, there...
