UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Image of people looking at metrics

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Understanding user testing metrics

When designing an application, users should find it meaningful and usable. It's imperative to...

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10 tips to address cart abandonment

The effectiveness of your ecommerce website can be determined by the user experience it...

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When should you do usability testing?

Once you understand usability testing and its role in improving UX , you’ll likely...

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Privacy UX: Better cookie consent experience

Since GDPR and other privacy legislations were enacted, one of the most unpleasant aspects...
Image of a laptop with a mobile phone showing an icon representing security

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What is privacy UX?

Privacy UX, or privacy user experience, takes best practices from the field of user...
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Employee-centric programs: 3 strategies for gathering inclusive employee feedback on HR programs

“With more and more organizations going to a work-from-home or hybrid setup, there’s a...

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Common usability testing questions

A tricky part of qualitative usability testing is crafting test questions. The way you...

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10 valuable insights from The Digital Experience Company

The Digital Experience Company - the book from UserZoom’s co-founder and Chief Visionary Officer...
Photograph of woman using a tablet

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What's new with UserZoom in Summer 2022?

UX Research Management We have a new simplified experience in UserZoom We're now offering...