Press Release

UserTesting Announces Jon Picoult to Keynote Second Annual Human Insight Summit

Hear thought-provoking panels, spotlights, and keynotes led by industry influencers, practitioners, and business leaders at some of the most innovative companies in the world

SAN FRANCISCO, Calif. – October 10, 2022 – UserTesting (NYSE: USER), a leader in video-based human insight, today announced Jon Picoult will keynote The Human Insight Summit (THiS) in New Orleans October 17-19, 2022. THiS is an annual, in-person customer conference dedicated to helping organizations make sense of the changing world around them, by showing and sharing, first-hand, the possibilities of using human insight across the business. THiS brings together some of the best minds in research, design, product, and marketing from across the globe—from Fortune 500 companies to small and medium-sized businesses—for three immersive days of learning, connection, inspiration and networking. 

Keynote Speaker
This year we are thrilled to have industry luminary Jon Picoult keynote and share his wisdom, helping us all look at “customer experience” through an entirely new lens – one that’s grounded in the provocative premise that customer satisfaction is the wrong goal.

“Real competitive advantage doesn’t come from just satisfying customers – it requires impressing them,” says Picoult, who is the author of the acclaimed book From Impressed To Obsessed and Founder of Watermark Consulting.  “I am elated to be speaking at THiS,” Picoult added, “and excited to share the science-based techniques that legendary companies use to truly impress customers and turn them into lifelong fans.”

Additional speakers from Adobe, Amazon Web Services, AnswerLab, AT&T, Dell, Fanduel, Fidelity, Forrester Research, Google, Hello Fresh, Kin and Carta, Klaviyo, Liquid Agency, Lumen Technologies, Microsoft, Morgan Stanley, RingCentral, Wish, Zendesk, Zillow and more. You can find the full list of speakers here

At UserTesting, we believe the path to human understanding starts with empathy—seeing and hearing the unique perspectives of another person while they engage with the world around them,” said Michelle Huff, Chief Marketing Officer of UserTesting. “We’re excited to have attendees join us for thought-provoking panels, spotlights, and keynote presentations led by industry influencers, practitioners, and business leaders at some of the most innovative companies in the world. Attendees will be able to learn how to create great experiences built on deep customer empathy and human insight.” 

Learn. Discover. Connect.
At THiS, presentations, workshops, and panel discussions will center on innovation, continuous learning, and digital experiences. These sessions will be led by subject matter experts at UserTesting, as well as by leaders and practitioners at some of the most innovative organizations from around the world. Attendees will get tangible advice to help capture human insight and understand changing buyer needs in rich detail—to deliver exceptional and differentiated experiences for their customers.

  • 3-day event with pre-conference day one and content programming day two & three
  • 15+ Breakout sessions
  • 400 attendees
  • Four pre-conference workshops
  • Full agenda found here 

THiS dates and times:
Hyatt Regency New Orleans, Louisiana, October 17 - 19, 2022. 

Come for THiS, stay for New Orleans. We have a flash sale promotion running for $99 tickets. Register here and enter LASTCHANCE at checkout. 

About Jon Picoult
Jon Picoult helps organizations impress their customers and inspire their employees, creating “raving fans” that drive business growth.  He is the founder of Watermark Consulting and a noted authority on customer and employee experience.

A sought-after business advisor and acclaimed public speaker, Jon’s insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, Harvard Business Review, Fortune, and Forbes.  He has worked with the CEOs and executive teams at some of the world’s foremost brands, helping companies build powerful loyalty in both the marketplace and the workplace.

Jon is also the author of “FROM IMPRESSED TO OBSESSED:  12 Principles for Turning Customers and Employees into Lifelong Fans,” which debuted as an Amazon #1 New Release and was recently featured in The Wall Street Journal as a top reading pick.  The book has earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-renowned executive coach).

Prior to establishing Watermark, Jon held senior executive roles at Fortune 100 companies.  Early in his career, at the age of 29, he earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading global financial services company.

Jon received his bachelor’s degree in cognitive science from Princeton University and his M.B.A. from Duke University.  Follow him on Twitter or Instagram, subscribe to his newsletter, or contact him at

Media Contact

UserTesting, Inc.
Andy Dear 

About UserTesting

UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing