Guides

Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

Discover how leading banks are improving CSAT by moving beyond dashboards to customer-led insights. Learn why satisfaction drops, how to diagnose friction, and the proven steps top banks use to boost clarity, trust, and loyalty.

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...
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Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
The Complete guide to usability testing teaser cover

Guide

The complete guide to usability testing

If you've ever spoken to your users about how they interact with your product...
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Guide

Retail banking: boost your customer experience

During the COVID-19 pandemic, traditional banks became keenly aware of the importance of customer...
How to accelerate customer acquisition at banks and financial firms

Guide

How to accelerate customer acquisition at banks and financial firms

Connecting with customers, deepening relationships, and fostering loyalty are key growth drivers for financial...
teaser image for Beyond gameplay: testing the mobile gaming experience guide

Guide

Beyond gameplay: testing the mobile gaming experience

The rise of mobile gaming shows no signs of slowing down. Not to mention...