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Your AI knows what customers do—but only human insight explains why
“For the last ten years, Gong has been doing AI way before it was...
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The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back
The hard truth about customer loyalty is that it can no longer be taken...
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The Trust Gap: Why the Customer Journey in Banking Demands Better UX
The trust gap: Why the customer journey in banking demands better UX The banking...
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How AI is shaping holiday shopping in Germany
Holiday shopping in Germany is getting a digital upgrade, and the change is happening...
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The RITE way to better UX: Rapid Iterative Testing and Evaluation
“We need to stop talking about efficiency. We need to talk about being effective.”...
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Beyond the pixel: how design metrics drive better decisions
UX design used to live in the realm of the subjective. Now, it’s a...
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The customer success evolution: From churn prevention to value creation
For years, customer success was defined by one primary goal: prevent customers from leaving...
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Black Friday 2025: the first AI-native shopping season
New research from UserTesting reveals how shoppers use AI during Black Friday, and why...
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The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders
Marketing is changing faster than most teams can keep up, and 2026 is shaping...
