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Forrester's Crafted 2026 takeaways on AI, workflow integration, and human insight—see what it means for research and product teams building smarter, faster.

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What Forrester saw at Crafted 2026—and what it means for the new operating model of customer understanding

At the end of May, senior researchers, designers, and builders gathered in Seattle for...
AI is reshaping UX research — but the real risk isn't job loss, it's losing relevance. Learn how researchers can stay strategic in an AI-driven world.

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The UX researchers who don't adapt to AI won't be replaced by it—they'll just be left out

The UX researchers who don't adapt to AI won't be replaced by it —...
Learn how to integrate testing into your workflow without slowing down. Discover low-fidelity testing tips and sprint strategies that build team confidence.

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The test you skip is the one that costs you the most

Product teams are fond of saying they don't have time to test. What they...
consumer banking in a branch

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How to test critical banking journeys with customers in vulnerable circumstances

Consumer Duty has raised expectations for how financial institutions understand, monitor, and improve customer...
executives looking at post its

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Why research teams need influence more than budget

An odd thing is happening inside many research organizations. Their work has gotten dramatically...
AI is changing research fast. Leaders from Salesforce, Slack, Adobe, and Siemens share what should be automated—and what must stay human.

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The AI question researchers should be asking

The most important question about AI isn't whether it will replace researchers. It's whether...
AI is making design faster, but not better. Learn why judgment, user feedback, and confidence matter more than speed in the AI era.

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The design industry has a confidence problem. Here's what AI is getting wrong

Every major tech company just shipped a design feature. Most of them are solving...
AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

Blog

The research process is broken. These 3 plays fix it

A familiar scene plays out in product organizations every day. A team is wrestling...
Can AI finally make UX research democratization work? Learn how researchers can use AI to scale research while maintaining quality and governance.

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AI might finally deliver on the democratisation of UX research—but only with researchers at the centre.

Editor's note : In this guest post, Naroa Ruiz de Eguilaz, Director of Research...