Blog
The customer success evolution: From churn prevention to value creation
For years, customer success was defined by one primary goal: prevent customers from leaving...
Blog
Black Friday 2025: the first AI-native shopping season
New research from UserTesting reveals how shoppers use AI during Black Friday, and why...
Blog
The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders
Marketing is changing faster than most teams can keep up, and 2026 is shaping...
Blog
What is market research?
Imagine designing a product without ever seeing how people use it. You might get...
Blog
The missing link in AI: Human Insight loops for customer-centric conversations
Most AI teams obsess over scale, speed, and efficiency—yet the biggest breakthroughs often come...
Blog
Can AI really understand good design—or just imitate it?
AI can generate designs in seconds. Yet speed and volume only matter if the...
Blog
Friction kills retention: how UX design best practices can be the front line against churn
The classic sales and marketing question of “is it more important to acquire a...
Blog
From reactive to proactive: The future of personalised banking UX
Your bank knows your balance without understanding your mindset. For years, most banks have...
Blog
Beyond data: Why churn happens between the metrics
Your analytics dashboard shows a customer reduced login frequency by 60% over three months...
