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Weekly roundup: creating better travel experiences

Lara White  |  June 28, 2019

While most consumers are enjoying some summer vacation time right now, those of you in the travel and hospitality space should already be thinking ahead to the year-end holiday rush. Read on for some inspiration and tips on how to create great travel experiences by keeping your customer at the center of your decision-making process.

1. How travel and hospitality brands are driving better CX for group travel

Why you should read this With group travel on the rise, some companies have started piloting new trip-planning features for group vacations. This post outlines a few ways we’re seeing travel and hospitality brands improve group travel experiences while keeping customers first.

2. The Airline CX Index: Top traveler insights to improve the airline customer experience

Why you should you read this A look at the findings from our Airline Customer Experience (CX) Index, in which 1,000 travelers evaluated the web experiences of the top 10 U.S. airlines based Ease of Use, Speed, Credibility, Aesthetics, and Delight.

3. How Ryanair flies past the competition

Why you should read this Learn how Europe's #1 airline turns to customer insights as the cornerstone of its product improvements.

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About the author:

Lara is Sr. Manager, Integrated Marketing at UserTesting where she oversees social media, content, and manages integrated marketing campaigns. She's obsessed with office dogs, Brené Brown, and hot sauce.