UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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How MoneySuperMarket used insights to drive change across an industry

Rapidly reaching insights with a high level of confidence Since 2013, UserZoom has become...

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Leading healthcare IT provider: how they prove the value of UX as part of the PDLC

In a rapidly changing landscape, it’s more important than ever to talk the same...

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International Ecommerce company: reducing customer support calls

How can we deliver quality credible results to stakeholders and decision-makers in our company...

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How ING Spain conducts rapid research to improve their digital experience

ING Spain is the Spanish arm of ING, a multinational banking and financial services...

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Global Ecommerce company: benchmarking its mobile experience

The company has a practice of running an annual desktop benchmark study to see...

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Fueling evidence-based decision making at British Gas

British Gas maximizes resources and impact by leveraging UserZoom to test at the pace...

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Flixbus: How they boosted mobile app install rates across the globe

How UserZoom enabled Flixbus The question for this UserZoom study was: Which app icon...

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Bupa plans ahead using quantitative and qualitative data

Bupa offers personal and company-financed health insurance and medical subscription products, runs hospitals, and...

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Bio-Tech uses insight to deliver a better global website experience

Successful CEM can provide companies with powerful data needed to improve customer loyalty, strengthen...