UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

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The outlook for Black Friday 2022: a UserTesting survey shows surprises

With inflation, other economic challenges, lingering post-pandemic anxiety, and an earlier start to holiday...

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Why your organization should leverage social commerce

More and more eCommerce brands are starting to sell their products on social media...
Man smiling sitting in office desk looking at laptop

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Sustainability templates for usability testing

​ With increasing global demand for sustainable products and processes, organizations are eager to...

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User testing vs. user research

User feedback is the key to making any business successful—whether you’re launching an app...
Person on a phone call looking at his laptop

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What is an affinity diagram and how do you use it?

When it comes to categorizing information, nothing is obvious. How you perceive one bit...

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5 rules for creating a good research hypothesis

A hypothesis is a proposed explanation made on the basis of limited evidence. It...

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UX best practices for GDPR compliance

When the European Union’s General Data Protection Regulation, or GDPR, went into effect on...

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Stay connected to your customers with templates for IoT

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...

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IDEO's human centered design process

​IDEO is one of the most innovative and award-winning design firms in the world...