UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

5 young professionals sitting at a table in an open office

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5 things stealth mode startups can test or validate and remain secret

Today, the landscape for starting a new business is extremely competitive. So competitive that...
Photo of 3 people sitting at a table in a coffee shop with their laptops open

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How to update your job postings to attract top talent

With a big influx of jobs open in the market, in part due to...

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Identify key takeaways faster with instant insight

When it comes to unmoderated studies, task-based questions are extremely popular for testing web-based...

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How fast feedback helps marketers understand unmet audience needs

As marketers, it can be tricky to know if a campaign will land (or...

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5 user-centered design principles from innovative tech companies

Does your design team have a specific set of beliefs that serve as guiding...

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Deceptive patterns: the sinister side of UX

Several months ago I signed up for a free trial account with a popular...

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The impact of UX on brand perception

Let’s play a little word association game. I’m going to share the names of...

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8 tips for delighting prospects with striking company culture videos

There's no doubt that, right now, video is the king of digital content. And...
woman waving at laptop screen

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Know your audience for a better ROI

Know your audience. If it sounds deceptively simple, that’s because it is. In grade...