Blog
The power of emotion and empathy in advertising: a study of Nike's USA Women's World Cup advertisement
In today’s era of instant information and entertainment, it can be a challenge to...
Blog
How to communicate product roadmap changes no one wants to hear
Today’s article is a guest post from Jim Semick, co-Founder of ProductPlan . Enjoy...
Blog
The power of empathy in leadership
As a Chief Revenue Officer, when I’m considering joining a new organization there are...
Blog
Leveraging fast feedback to deliver great customer experiences, Q&A with the Starbucks UX research team
In a recent webinar, the UX team at Starbucks, Karmin Mauritz, Sr. UX Researcher...
Blog
Introducing the new Learning Navigator and UserTesting CommUnity
For companies today, understanding your customers’ needs, expectations, and desires is a necessary part...
Blog
Qualitative heatmaps: how to visualize the frequency of usability issues
In the last year we have undertaken several large scale benchmark studies, typically comparing...
Blog
The path of least resistance: why users won’t go where you tell them
If there is one founding principle of user experience, it’s that your site should...
Blog
Why great CX begins with a stellar employee experience
When we talk about experiences, most of us are probably referring to your customers...
Blog
How to effectively test during every stage of development
It is widely known that a majority—up to 80%—of new products fail. The reasons...
