UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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7 customer experience tips for differentiating your company

What makes your company different from the competition? Most people tend to think of...

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How to build products that are 10x better than the competition

Elon Musk’s companies are making a ruckus in the automotive, aerospace, oil, and utility...

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To block or not to block: Can UX and digital advertising be friends?

It’s a rare occasion that I pay attention to an advertisement—let alone enjoy one...

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Does anticipatory design assume too much?

In my previous life working in finance, I worked long hours, had a tortuous...

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Cognitive psychology for UX: the principle of limited attention

It’s physically impossible for us to pay attention to everything in our environment. We...

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Engage and delight your users with empty states

A few years ago, I was midway through a trip around the globe and...
Photo of a group of office workers at a conference room table using their mobile phones

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Will AI replace your smartphone?

Can you imagine life without your smartphone? Seriously. The last time I forgot mine...

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The meeting every executive should demand: the CX council

Creating a seamless customer experience is hard—especially at large organizations. Even if you know...

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The growing importance of UX research in the healthcare industry

With the passing of the Affordable Care Act in 2010, UX research on healthcare...