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Consider these variables before you choose a UX research method

Do any of these statements sound familiar? “We have a new product idea; let’s...

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Scaling your UX team

Once you’ve established your core team and you’ve had some time to get into...

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Invisible UI: a hidden opportunity for great UX

Several years ago I treated myself to dinner at a fancy restaurant in Paris...
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The future of UX: Q&A with industry leaders

In our recent webinar, Lou Rosenfeld and Chris Hicken discussed recent changes and upcoming...

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Achieving goals vs. solving problems (and why UX teams need both)

They say there are two types of people in this world. While that statement...
Millennial woman resting head on suitcase while looking at mobile phone

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The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...

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Laying the foundation for a great UX team

Today's post is an excerpt from our eBook, 4 Stages of building and scaling...

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How to set OKRs for your growth team: a brief introduction

“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
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User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they’re not magic. For every memorable and delightful...