UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Zoom call showcasing two people communicating through sign language

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The evolution of accessibility in UX and why it’s important

Why should we study the history of anything? History helps us better understand where...
Sustainability templates for usability testing

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Sustainable design: how your website can save energy and the environment

How harmful to the environment is running a website? How much energy is your...
woman writing on post its

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Interview: Stefan Twerdochlib, Product Design Lead at H&M

H&M, the Swedish multinational clothing-retail company, has recently seen enormous growth in its ecommerce...

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Six ecommerce trends for 2019

As I wrote back in 2018, the user experience of ecommerce sites has generally...

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Eight things you should know about using Zoom or Skype for remote research

Are you interested in conducting remote user research but you’ve noticed that Zoom has...
Two women discuss over a tablet.

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13 experts on quantifying the commercial impact of UX research with A/B tests

I have an inkling that UX and A/B testing should work together more often...

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Interview: Veronica Bogdacenco, Conversion Rate Optimisation Manager at Buzz Bingo

We recently chatted with Veronica Bogdacenco, Conversion Rate Optimisation Manager, about her role in...

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Interview with Stephen Apap on the role of UX research at Betsson

Stephen Apap, Lead UX Researcher at Betsson Group, has been with the online gambling...

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Interview with Naomi Williams, UX Researcher at William Hill

UX at William Hill is all about understanding the psychology behind customer decisions and...