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Achieving goals vs. solving problems (and why UX teams need both)

They say there are two types of people in this world. While that statement...
Millennial woman resting head on suitcase while looking at mobile phone

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The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...

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Laying the foundation for a great UX team

Today's post is an excerpt from our eBook, 4 Stages of building and scaling...

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How to set OKRs for your growth team: a brief introduction

“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
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User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they’re not magic. For every memorable and delightful...

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11 ways to generate data-driven growth experiments

This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...

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Drones and their apps: studying the in-flight user experience

Today, anyone with a bit of money and practice can take to the skies...
Illustration of a rocketship and a desk

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7 catastrophic product launch mistakes to avoid

While successfully releasing a new product, feature, or UI is certainly not rocket science...

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The case for direct questions in your UX research

When people find out I used to be a lawyer, the inevitable question follows...