UserTesting Blog

An odd thing is happening inside many research organizations. Their work has gotten dramatically faster, but their influence hasn't necessarily grown alongside it. Researchers can recruit participants, generate prototypes, analyze transcripts and...

Every designer knows the tension between creativity and certainty. Designers pour hours into crafting an interface that feels seamless only to find out, post-launch, that users navigate it differently than expected. Another...

Effective customer retention strategies can make or break the success of enterprises. While acquiring new customers has its place, the most successful organizations understand that their growth hinges on keeping existing customers...