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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Team sitting at conference table in office reviewing conversion rates

Blog

Demystifying Statistics: Why and how we adjust the p-value for number of tests run

In the previous post in the Demystifying Statistics series we discussed what statistical significance...
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Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...
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What is data cleaning and why is it important in user research?

Data cleaning is an integral part of the user research process, regardless of whether...
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What are behavioral analytics, and how can you use them to improve CX?

Things aren’t going well: all metrics indicate your users aren't satisfied with your product...
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What is a think out loud (TOL) study?

What is a think-out-loud (TOL) study? TOL is a study that is used to...
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What is a user research repository?

User research encompasses data from many sources, which can be difficult to manage across...
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What developers need to know about accessibility

Here we’ll look at the common issues and best practices that developers will have...
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What are micro conversions and why should you be tracking them?

Let’s take a look at micro conversions – smaller user actions that you can...
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Image of woman bent over her laptop working

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What are internal evaluations and are they useful for product validation?

Working in a UX agency means that sometimes you’ll get limited budget for an...
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