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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

6 signs your UX team is overstretched

UX research is growing. Jakob Nielsen of the Nielsen Norman Group predicts that the...
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How HoneyBook made research available to everyone

If you ask Nicole Wright, UX Researcher at HoneyBook, what her company’s product is...
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A practical guide to building taxonomies that make data truly useful to your organization

With so many competitors in any industry, businesses are becoming increasingly customer and user-focused...
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Seven mistakes we make running inclusive research

In this article, we’ll take a look at seven inclusive research mistakes we often...
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Seven top challenges when recruiting participants for UX research

The whole point of UX research is to understand who your customers are, what...
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Six excellent UX training resources for all budgets

A UX professional’s real superpower is an insatiable sense of curiosity. It helps you...
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What is user-centered design (UCD)?

One problem that can hold some User Experience (UX) professionals back a bit is...
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Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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10 web accessibility myths debunked

Web accessibility is the name given to the practice of making websites more usable...
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Woman sitting at desk looking at mobile phone

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How to test your website’s iconography

What does this icon mean? If you're like most people, you're thinking "search." And...
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