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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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Democratizing UX: spread research insights through your organization

As demand for UX insights continues to grow, UX practitioners old and new are...
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How to get executive buy-in for Design Thinking

Design Thinking is a discipline that uses the designer’s sensibility and methods to match...
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Six guidelines for successful prototype testing

“Is my prototype testable?” It’s a frequently asked question when running usability studies with...
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What sample size do you really need for UX research?

At some point in your career you may have heard “Testing with five is...
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Person on a phone call looking at his laptop

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Improving the employee experience: how to build a usable internal web portal

Creating a user-friendly, time-saving and efficient internal portal isn’t for the faint of heart...
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Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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Andon Cord: How to deal with the failure of UX

Good UX can save lives. Good UX can lead to increased sales and fun...
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4 people in a team meeting in conference room

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A product manager’s guide to making design decisions

Product managers know that the roadmaps, backlogs and estimations are meaningless compared to the...
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21 expert opinions on the UX of ecommerce checkout

When you buy from an ecommerce site, you're inevitably routed through a checkout experience...
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Who benefits from human insight?

​ It’s no secret that professionals are being asked to do more with less...
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