UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Diversity and inclusivity in UX research: how and why it matters

There is a fundamental diversity and inclusivity problem across society at large—and that problem...

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What is a user research discussion guide and why do you need one?

Regardless of who you invite into your research, you need a plan of action...

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12 innovative features to make your product pages come alive

Being able to bring products to life on a two-dimensional screen has been a...

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Agile UX innovator UserZoom acquires leading user research company YouEye

UserZoom the leading user experience (UX) research and testing SaaS platform, announces it has...

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How to create personas using Dungeons and Dragons

Creating user personas is crucial for any UX designer. With thousands of potential users...

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Four psychology principles every UX designer should know

You don't need to be a psychologist to conduct user research, but understanding the...

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A UX introduction to instructional design (ID)

Under the broad umbrella of human-centered design, user experience design (UXD) and instruction design...

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Leading vs. lagging indicators: What’s the difference?

To understand the present, we must know the past. To create the future, we...

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What is patient experience?

While it’s not hard to imagine what patient experience means, keeping the focus on...