UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

12 innovative features to make your product pages come alive

Being able to bring products to life on a two-dimensional screen has been a...

Blog

Agile UX innovator UserZoom acquires leading user research company YouEye

UserZoom the leading user experience (UX) research and testing SaaS platform, announces it has...

Blog

How to create personas using Dungeons and Dragons

Creating user personas is crucial for any UX designer. With thousands of potential users...

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Four psychology principles every UX designer should know

You don't need to be a psychologist to conduct user research, but understanding the...

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A UX introduction to instructional design (ID)

Under the broad umbrella of human-centered design, user experience design (UXD) and instruction design...

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Leading vs. lagging indicators: What’s the difference?

To understand the present, we must know the past. To create the future, we...

Blog

What is patient experience?

While it’s not hard to imagine what patient experience means, keeping the focus on...
What are customer exposure hours?

Blog

What are customer exposure hours?

​Customer exposure hours are the number of hours a team spends observing customers interacting...

Blog

What is digital transformation and why it matters

In 2011, Capgemini and MIT defined digital transformation as the use of technology to...