How UserZoom enabled Flixbus

The question for this UserZoom study was: Which app icon performs better and has the best connection with the brand goals? Aiming for a cleaner and more modern brand image, the Brand Team initiated a redesign of their FlixBus App Icon.

A clear and recognizable icon was created and tested using surveys and click tests to understand the perception of users about the icon and the brand. Then A/B tests were performed in Google Play with a bigger sample size to confirm the best design was selected.

UserZoom enabled Flixbus to:

• Provide proof of value for UX research in the product development process
• Access participants in previously inaccessible countries
• Speed up the UX research and design process, getting results in just 24 hours