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Featured articles

  • Photo of four business professionals meeting at a conference table

    Blog

    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

    Blog

    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

3 coworkers huddled around a desk pointing to a tablet

Blog

What is guerrilla testing and how do you use it?

What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
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Group of professionals working on a task

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What’s the difference between formative and summative usability testing?

Usability tests are used to discover the effectiveness of a design and evaluate the...
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Group of people sitting in a small circle talking

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Demystifying UX statistics: What is p and what does p < 0.05 mean?

We spend a lot of our time analyzing the data, identifying insights, and making...
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Two women discuss over a tablet.

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What are confidence intervals and why do we need them?

Why do we need confidence intervals? When we run usability studies we are typically...
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What metrics and KPIs do the experts use to measure UX effectiveness?

What’s the difference between UX metrics and KPIs? UX metrics are a set of...
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Family of three sitting together while looking at a tablet

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How to create and measure digital accessibility

So, you’ve been asked to make your designs and software accessible. You know what...
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Photo of a person sitting on a couch pointing television remote

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How media and entertainment pros mitigate risk

Throughout the last two decades, few business sectors have changed as dramatically as media...
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Blog

Why your organization needs a Chief Empathy Officer

In today’s data-driven world, organizations have more insight than ever—but you can’t rely solely...
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Smiling woman celebrating with raised fist with smiling colleagues in the background

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How to secure your human insight budget

Even when you’re fully on board with human insight and bought into the idea...
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