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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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What is 3-D research? A UX Strategist and Research Leader at PwC discuss

UX Unfiltered is our series where we hear from UX, CX, design, and research...
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Release notes: Every update launched in 2022

To help you stay up to date on improvements and exciting new features launched...
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What you need to know about starting a side hustle from home

Thanks to the internet, smart technology, and a wealth of online courses, it’s been...
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The top 5 ways to find time for your side hustle—and keep it for the long haul

So you’ve decided on a side hustle and made a commitment. The remaining question...
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How to get better research and insights, according to a Research Manager at Equinox

UX Unfiltered is our series where we hear from UX, CX, design, and research...
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How usability testing works

What is usability testing? If you've ever spoken to your users about how they...
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How to use affinity mapping for user research

When it comes to categorizing information, nothing is obvious. The way you perceive one...
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How a product designer at USA TODAY leverages unexpected user feedback

UX Unfiltered is our series where we hear from UX, CX, design, and research...
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The outlook for Black Friday 2022: a UserTesting survey shows surprises

With inflation, other economic challenges, lingering post-pandemic anxiety, and an earlier start to holiday...
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