Blog
How to use social media psychology in UX
Social media is a powerful medium for sharing information, connecting with people, and advertising...
Blog
Confidently build people-first iOS apps with UserTesting and TestFlight
Think about the evolution of purchasing a movie ticket. Historically, or perhaps traditionally, you...
Blog
Optimize your website and prototype’s UX with interactive click maps
As your business adapts to meet your customer’s evolving needs, so too must your...
Blog
What is mobile testing?
It may not come as a surprise, but according to a recent report, nearly...
Blog
What is the false consensus effect in UX?
Everyone views the world through unique filters. Filters based on personal experiences, culture, environment...
Blog
UserTesting ups the ante for voter participation company-wide
To say that UserTesting cares about its community—and the world at large—would be an...
Blog
Thick data and big data: why you need both to make user-conscious decisions
Making decisions can be difficult, especially when confronted with uncertainty. Nevertheless, business decision-makers are...
Blog
How proactive qualitative research drives innovation and enriches quantitative data
Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...
Blog
Product manager vs. project manager: what’s the difference?
Product teams, and the roles within them, are notoriously varied from company to company—even...
