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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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Landing Page Q&A: Ask Me Anything with Oli Gardner

In this exclusive Q&A interview, Oli Gardner, co-founder of Unbounce, answers questions about landing...
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In-person vs. remote usability testing: a UX design student's perspective

This is a guest post from Bethany Colden, a recent graduate of General Assembly's...
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4 tips to improve your credit card form UX

I have a confession to make. I use Amazon to buy just about everything...
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How to Use Popups Without Ruining Your User Experience

This is a guest post from Csaba Zajdo, e-commerce expert and founder of OptiMonk...
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7 Ways to Generate Data-Driven A/B Test Ideas

How do you decide what to A/B test? If you’re like most people, you...
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Empathy—the UX pro's secret weapon

I’ll never forget the first time I heard about empathy. It was my first...
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Designing UX for Natural User Interfaces

Before smartphones, tablets, and trackpads we had keyboards and mice. Our devices were connected...
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4 steps to build an awesome UX team

As organizations begin to appreciate the value of user experience research, the need for...
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5 user testing lessons I learned from peanut butter & jelly sandwiches

Have you ever written a test plan that made perfect sense to you, but...
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