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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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Bridging the Distance: 5 Tips for Remote, Moderated Usability Tests

Long-distance relationships are hard. Communication can be limited to texts and phone conversations. There...
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How to Manufacture Desire

This guest post is adapted from Hooked: How to Build Habit-Forming Products by Nir...
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6 Tips Every UX Researcher Should Memorize

This post is adapted from the eBook A Complete Guide to UserTesting Your Next...
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Testing the customer experience of Amazon's Prime Day

Prime Day was Amazon's global shopping event on July 15, 2015, that offered more...
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How to win on mobile: understanding micro-moments and consumer behavior

The mobile landscape has completely changed consumer behavior. Google released new research that has...
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How to Break into the Field of UX Research

UX research is an exciting and rapidly growing field, but many people aren’t sure...
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Vistaprint Turns to UserTesting to Understand Vexing Usability Issue [Case Study]

The challenge Design and printing company Vistaprint thought they had done everything right in...
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The 7 best UX infographics

Designing for great user experience is hard. And communicating your design process can be...
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How to Get Rapid User Feedback on Your Mobile App Prototype

You’d never publish an app without QA testing it. But QA testing alone won’t...
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