UserTesting Blog

Featured articles

  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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5 user testing lessons I learned from peanut butter & jelly sandwiches

Have you ever written a test plan that made perfect sense to you, but...

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Is User Experience worth the investment? [INFOGRAPHIC]

Using data from a wide range of resources, we’d like to show you how...

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Bridging the Distance: 5 Tips for Remote, Moderated Usability Tests

Long-distance relationships are hard. Communication can be limited to texts and phone conversations. There...

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How to Manufacture Desire

This guest post is adapted from Hooked: How to Build Habit-Forming Products by Nir...

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6 Tips Every UX Researcher Should Memorize

This post is adapted from the eBook A Complete Guide to UserTesting Your Next...

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Testing the customer experience of Amazon's Prime Day

Prime Day was Amazon's global shopping event on July 15, 2015, that offered more...

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How to win on mobile: understanding micro-moments and consumer behavior

The mobile landscape has completely changed consumer behavior. Google released new research that has...

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How to Break into the Field of UX Research

UX research is an exciting and rapidly growing field, but many people aren’t sure...

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Vistaprint Turns to UserTesting to Understand Vexing Usability Issue [Case Study]

The challenge Design and printing company Vistaprint thought they had done everything right in...