UserTesting Blog

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  • Screenshot of a woman holding a Labubu

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    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

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    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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In-person vs. remote usability testing: a UX design student's perspective

This is a guest post from Bethany Colden, a recent graduate of General Assembly's...

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4 tips to improve your credit card form UX

I have a confession to make. I use Amazon to buy just about everything...

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How to Use Popups Without Ruining Your User Experience

This is a guest post from Csaba Zajdo, e-commerce expert and founder of OptiMonk...

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7 Ways to Generate Data-Driven A/B Test Ideas

How do you decide what to A/B test? If you’re like most people, you...

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Empathy—the UX pro's secret weapon

I’ll never forget the first time I heard about empathy. It was my first...

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Designing UX for Natural User Interfaces

Before smartphones, tablets, and trackpads we had keyboards and mice. Our devices were connected...
Illustration of a simple green shield with a yellow banner

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4 steps to build an awesome UX team

As organizations begin to appreciate the value of user experience research, the need for...

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5 user testing lessons I learned from peanut butter & jelly sandwiches

Have you ever written a test plan that made perfect sense to you, but...

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Is User Experience worth the investment? [INFOGRAPHIC]

Using data from a wide range of resources, we’d like to show you how...