UserTesting Blog

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  • Screenshot of a woman holding a Labubu

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    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

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    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Bridging the Distance: 5 Tips for Remote, Moderated Usability Tests

Long-distance relationships are hard. Communication can be limited to texts and phone conversations. There...

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How to Manufacture Desire

This guest post is adapted from Hooked: How to Build Habit-Forming Products by Nir...

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6 Tips Every UX Researcher Should Memorize

This post is adapted from the eBook A Complete Guide to UserTesting Your Next...

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Testing the customer experience of Amazon's Prime Day

Prime Day was Amazon's global shopping event on July 15, 2015, that offered more...

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How to win on mobile: understanding micro-moments and consumer behavior

The mobile landscape has completely changed consumer behavior. Google released new research that has...

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How to Break into the Field of UX Research

UX research is an exciting and rapidly growing field, but many people aren’t sure...

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Vistaprint Turns to UserTesting to Understand Vexing Usability Issue [Case Study]

The challenge Design and printing company Vistaprint thought they had done everything right in...

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The 7 best UX infographics

Designing for great user experience is hard. And communicating your design process can be...

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How to Get Rapid User Feedback on Your Mobile App Prototype

You’d never publish an app without QA testing it. But QA testing alone won’t...