Customer journey mapping and usability testing

Understand your customers better with customer journey mapping and usability testing strategies.

Featured guide

The complete guide to usability testing

Webinar
Remote customer journey mapping: what it is and why you should be doing it
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Template
Customer journey
Understand how customers engage with your brand or products across multiple touchpoints
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Blog
What is customer journey mapping?
Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
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Blog
What is voice of customer (VOC)?
The well-known slogan, “the customer is always right,” has echoed through organizations since the...
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Blog
A comprehensive overview of customer experience design
In today's competitive market landscape, customer experience (CX) can be a key differentiator between...
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Blog
Product validation testing: 6 steps to develop the best features
Product validation testing is key in turning ideas into products that work well and...
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Blog
31 prototype testing questions every designer should ask
You already know that fast human insight is key to building a great customer...
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Template
Needs and frustrations discovery
Identify opportunities to improve customer experiences or activities
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Guide
Capitalize on digital opportunities from transformation to optimization
Prioritizing your customer's changing needs and preferences is critical, whether you’ve built a solid...
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Blog
4 methods for getting actionable feedback on non-functional prototypes
Imagine that you have a non-functional prototype, and you’re trying to decide your next...
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Blog
Top product design principles for creating standout products
Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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Blog
How to measure UX ROI and impact
UX teams often face the challenge of getting stakeholders excited about their findings and...
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Blog
How to leverage Net Promoter Scores for better CX
When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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Webinar
Benchmarking experiences to drive change
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Report
5 key differentiators that set elite organizations apart
Putting your customer at the center of your business is now a basic requirement...
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Customer story
Gymshark
Learn how the UK apparel maker used human insight to improve their apps and their website in just a few months
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Customer story
American Airlines
Watch how American Airlines built a benchmarking program to make booking and managing flights easier for customers
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Customer story
Walmart
Learn how Walmart increases online conversions with tailored experiences for customers
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Customer story
DocuSign
Learn how DocuSign used human insight to launch an improved ID verification experience
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Customer story
Canva
Watch how Canva uses human insight to make design accessible to everyone
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Customer story
Banco Sabadell
Discover what happened after Banco Sabadell set the standard that all their digital experiences earn a QXscore™ of 85 before they go live
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